Strategic Innovation Management

Af: Joe Tidd, John Bessant
527,50 kr
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ISBN
9781118457238
This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organizations and the private, public and third sectors. The text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and over 300 test-bank questions.
Specifikationer
Forfatter Joe Tidd, John Bessant
Forlag Wiley
Indbinding Hæftet
Thema koder Forretningsstrategier, Innovation i virksomheder
Varegruppe Engelsk, non-fiction, div.
Ekspedition SVB
Udgivelsesdato 28. mar. 2014
Sideantal 416
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Første udgave 2014
Oplagsdato 28. mar. 2014
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ISBN-13 9781118457238
ISBN-10 1118457234
EAN 9781118457238
Sprog Engelsk
Orignalsprog Sproget kan ikke bestemmes
Illustreret i farver/sh Nej
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