Mastering the Business Case

This book is about optimised benefit realisation, and how to produce a Business Case that supports this objective.

Why is this relevant? What can this book bring to the table that previous books have not succeeded in doing?

There are several studies, and even more articles, about why projects fail. In general, these studies show that two-thirds of all projects are not completed within agreed the time and/or budget and/or to the required level of quality. One of the root causes of the failed projects was unclear business objectives. These business objects are documented in the Business Case, and include ‘why we are doing this initiative’. If the Business Case is missing, the project manager and all of resources related to the project have no clear guidance. This could end up in de-focused decisions, add unnecessary complexity to the project, add unnecessary cost, prevent any focus on realisation the benefits, etc.

Hopefully, this book will spark an interest in learning more about the Business Case and about Benefits Management, including Business Manage-ment, Stakeholder Management, Change Management, Financial Management, Risk Management, Financial Management and Presentation Management – all supported by national and international standards and the tools supported.

Every projects, investment or pitch for a new products, a compelling business case is absolutely critical for success. This powerful and easy-to-use concise book can enhance your development of a compelling case no matter your business objective.

The guide is the trusted authority by experts on business case analysis with all you need to know from how to align your business need with strategic goals and analyze risks and opportunities to how to tell stakeholders a compelling story and secure the resources you need. This book gives you a unique look into business cases from around the globe and enable you in record speed to learn from the best in an easy manner and help you get started right away — Gathering the right information, crunching the numbers, and making persuasive presentations more easily than you imagined.

The Business Case has evolved with the turbulent economy and have a proven set of best practice tools, techniques, processes and methodologies to deliver a high quality Business Case at reduce cost and time to market with increase stakeholders and top management satisfaction.

Whether you want to further your Business Case training at the University, gain professional best practice insights or seek an certification from the Danish IT Society, you need a reliable guidance. Mastering the Business Case
shows you, step by step how to become a true master of the Business Case in an easy, fun and concise manner in short time. Foreword by Steve Jenner.

Written by lectures from a top ranking University, highly successful certified consultants and contributors to the practice, this book features:
• Comprehensive guide on the Business Case.
• Fully aligned with several international best practice standards
• Cutting-edge, concepts integrated throughout
• Leading business research from international best practice and brand new research
• New and amazing case studies from around the globe to share and discuss
• Best practice advice from thought leaders at your fingertips
• A streamlined format that enhance learning.
• Excellent for education at University or business schools with class room exercises

Mastering the Business Case is the only comprehensive reference you need to pass the DIT Business Case Certified Practitioner certification exam.
The Business Case has evolved with the turbulent economy and have a proven set of best practice tools, techniques, processes and methodologies to deliver a high quality Business Case at reduce cost and time to market with increase stakeholders and top management satisfaction. Mastering the Business Case, Knowledge That Sets Your Apart is your key to ensure that you and your company realizes the significant gains from developing a Business Case. This is Knowledge That Sets Your Apart, in business and as a professional.