Economics in a service and marketing perspective

Economics in a service and marketing perspective gives an introduction to financial management. The book comprises all elements in financial management and the theory is supported with assignments in all subjects to secure a better understanding of the theory.

The book is written such a way so the chapters can be read more or less alone, so the reader can choose the chapters he or she wish and leave the rest. A website to the book contains updated material and will be updated when necessary. Go to hansreitzel.dk.

The book is aimed at students at the Academy level such as: AP Degree Program in Marketing Management, AP Degree in Service, Hospitality and Tourism Management or similar and it can be used for students with high school background or less.